Graphic design is one of the main pillars of a successful sign company. Without it, your business wouldn’t be able to operate, let alone thrive. From attracting customers to producing physical signs, specialized sign design is at the heart of everything you do. In fact, without effective sign designs, there are no sales, no production, and ultimately, no sign company.
Here is the critical role of design in your sign business:
1. Specialized Sign Design Drives Sales
Without designs, there are no sales. Pre-sales design plays a vital role in helping you close deals. When sign company customers can visualize the final sign design, they are more likely to commit. A well-executed design demonstrates the value of the sign, which directly impacts your closing rates and helps increase sales.
2. Signage Design is Key to Production
Designs are not only for attracting customers; they’re also essential for production. Once a sale is made, post-sales designs are used to validate the sign’s specifications and ensure accuracy during fabrication. Without precise designs, your team cannot move forward with production or installation.
3. Sign Permitting and Signage Technical Drawings
Navigating through permit requirements is another area where design plays a crucial role. Understanding and adhering to local regulations is essential for ensuring your signs are legally compliant. Our team provides technical drawings that simplify the permitting process, ensuring smooth approval and execution.
4. Production Files
Once the designs are approved, we deliver production files that are critical for fabrication. These files contain all the necessary details, measurements, and specifications needed to bring your vision to life, ensuring everything is ready for a flawless installation.
5. Revision Cycles
Design isn’t a one-time process. We understand that revisions are often needed to perfect a project. Whether it’s pre-sales or post-sales, we offer structured revision cycles to ensure every detail is in place, meeting both customer and production needs.
Without Design, a Sign Company DOES NOT EXIST
Without effective graphic design, a sign company simply cannot function. It’s not just about creating something visually appealing; it’s about building a foundation for your business. From pre-sales designs that help close deals to post-sales technical drawings and production files, design touches every aspect of your company’s operations.
